Clay is a workbench. Agent360 is the whole factory.
Clay is brilliant at flexible data enrichment — if you have the operators to build with it. Agent360 ships the complete outbound motion, working out of the box, with humans in the loop.
AI-driven, human-supervised
Builder’s kit vs finished machine
Clay gives growth engineers a spreadsheet-style canvas to compose enrichment waterfalls and push data into other tools — enormous flexibility, real assembly required. Agent360 makes the opposite trade: prospecting, enrichment, signals, sequencing across four channels, and CRM are pre-assembled into one motion, so results come from running campaigns rather than building infrastructure.
The operator question
The honest deciding factor is people. Clay rewards teams with a dedicated growth engineer who enjoys building systems. Agent360 is built for teams that want the outcome — replies and booked meetings — without hiring for the plumbing, and offers done-for-you when you’d rather not operate it at all.
Works out of the box — no workflow assembly required
Sequencing, sending, and reply handling are built in, not bolted on
AI dialer and AI voice included for the phone channel
Done-for-you mode: our team runs the entire motion
Agent360 vs Clay at a glance
Comparison reflects our understanding of typical product focus as of July 2026. Always verify current capabilities with each vendor.